APRIL 2020




Sedap F&B Expo is a one of a kind expo of halal food and beverage items that will highlights the large variety of tastes and flavours reflecting the multi-cultural nature of Malaysia

Sedap Expo will be held in various main cities in Malaysia. It will comprise more than 150 booths and food stalls from various producers and entrepreneurs in the food industry which will be promoted directly to the consumers. Estimated more than 150,000 people will be visiting this 4-days event

There will also be a host of activities and exciting programs for the whole family including artistes performances, cooking competitions for adults as well as kids, food sampling and tasting, cooking demonstations, special sales and mystery prizes for visitors.

For the first round, Sedap Expo will be held on 2-5 April at Stadium Indera Mulia, Kompleks Sukan Ipoh, Perak. Let’s come and have a great time together at this event. Don’t miss out to experience and enjoy the large variety of tastes and flavours reflecting the multi-cultural nature of Malaysia. Free admission

Sedap expo


SEDAP EXPO is the only HALAL food and beverage expo that brings a variety of tastes to multi-racial goodwill in Malaysia. Our objectives are

  • To build network between the existing industry players, upcoming entrepreneurs and visitors.
  • To expose pre-existing and latest products and services offered in Malaysia.
  • To help deepen the family bond through the introduction of new & existing food & beverages.
  • To create racial unity through the immense variety of food & beverages on display.
  • To help improve health by creating an awareness towards healthy eating and diets.


A Message From The Organizing Chairman

I am truly delighted to invite your company to participate in the latest and most exciting Food and Beverage Fair SEDAP F&B EXPO.

The main objective of the SEDAP F&B EXPO will be to create awareness of products and services in the food and beverage industry in the country by engaging directly with consumers who will make up most of the 150,000 or so visitors to each fair.

Besides promoting food and beverage products, the Fair will have more noble objectives of racial unity, family values, food safety and health and will carry an theme of “Environment Friendly” concept where use of materials harmful to the envirnment will be avoidedas far as possible.

Many activities will be organized as part of the SEDAP F&B EXPO, including seminars, competitions, food sampling, demonstrations, concerts by local artistes as well.

The lines of products are vast and range from herbs & spices to meat & poultry, cakes & confectioneries, canned goods, instant food, greens, coffee, flour, frozen goods as well as organic food and much more. We will feature products and services from all around Malaysia and we plan to have over 150 exhibitors and more than 30 categories of food & beverages at the SEDAP EXPO 2020 to be held in each region

Come along and join us with your families and have fun in the midst of a multicutural food and beverage experience. Do not miss the chance to witness professional chefs in their element and in action and be prepared to experience a rush of excitement at the SEDAP F&B EXPO nearest to you.

Thanks and I look forward to seeing you there.

Dato’ Freddie Fernandez
Organizing Chairman

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